It’s probable that GM was hoping for more press for its announcement of the same day as Musk’s interview going live, that it had actually built and was going to sell a pair of electric bikes. It launched a $10,000 naming contest. The bikes were built in-house by GM, including engineers who had worked on the Bolt. The Director of General Motors Urban Mobility Solutions, Hannah Parish said:
The first step in deciding which Electric Bike is for you is to determine the right style for your type of riding. Want to take things off road? We have a full range of Mountain Electric Bikes, Hunting Electric bikes, and  Fat Tire Ebikes that’ll have you going on and off trails with ease. Looking for a low impact but super fun ride? Our line of Comfort E-bikes, Commuting E-bikes, and even folding bikes will have you zipping around town, on the beach, or anywhere you can ride- no problem.
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